Healthy eating campaign, how does it effect food market?

i think it still depends where you live at, for instance here in the philippines, although what's "in" right now is what they call "back to basics" which means a lot of products now introduced in the market are composed of herbs and plants wether be it a food supplement as a substitute for chemically manufactured vitamins, sugar, oragnic grown rice, fruits and vegetables, and even make ups, it still will not affect the the market for pre prepared foods because obviously, these back to basics products are more expensive compared to the already existing products in the market. secondly, there is a mentality that most people don't trust new products specially if not endorsed by their favorite celebrities, and 3rd, not all of these products are available in the retail stores where below average people buy their day to day necessities, which we call the sari sari store.